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Brands people remember. Designs that work everywhere.

Logos, identity systems, and graphic design — built to look as good on a phone as on a billboard, and structured so your team can use them consistently.

The problem we solve

A logo is not a brand. Most companies end up with a mark from one designer, a website from another, and pitch decks pulled together by whoever was free that week — and the result is a brand that feels different in every channel. Cadex builds the systems that make a brand consistent, recognizable, and easy for any team member to apply.

What we build

Logo & Visual Identity

Primary and secondary logos, color systems, typography, and the foundational marks that anchor everything else.

Brand Guidelines

A clear, usable document covering voice, visual rules, do’s and don’ts — so your team and partners stay on-brand without asking.

Marketing Collateral

Pitch decks, one-pagers, social templates, ad creative, and event collateral built from the same system.

Digital & Print Design

Anything else your brand needs to live in the world: packaging, signage, merchandise, email templates, ad units.

Our approach

1. Discover

Brand audit, audience research, competitor scan.

2. Define

Positioning, voice, and visual direction.

3. Design

Identity system, applications, and guidelines.

4. Deliver

Final assets, source files, and team training.

Outcomes you can expect

  • A complete asset library your team can self-serve from
  • A complete asset library your team can self-serve from
  • Source files in editable formats (Figma, Illustrator, InDesign)
  • A brand that holds up across web, app, social, and print

frequently asked questions

Both. About half of our branding projects are refreshes — keeping equity in the existing mark while modernizing the system around it.
Yes. Branding & Design is a stand-alone offering, though many clients eventually layer in a website or app.
Final brand guidelines (PDF), all source files (Figma, AI, INDD), exported asset library (PNG, SVG, PDF), and templates for the channels you actively use.